Your brand should be cohesive, distinct, and intentionally designed to attract both delegates and corporate partners.
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Decide on a name
- Brainstorm a shortlist, then say each one out loud — it will be read aloud constantly.
- Check local registry records for legal clashes.
- Check social media handles and domain availability before committing.
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Decide on a logo type
- Do inspo finding: collect reference marks from other conferences and brands you admire.
- Pick a direction: wordmark, emblem/crest, or hybrid.
- Choose something that stays legible shrunk down to an ID badge.
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Decide on 3–4 colors
- Lock a strict scheme of 3–4 colors maximum.
- Record the hex codes in a brand file in the Drive so every department uses the same values.
- Check contrast so text stays readable on both light and dark backgrounds.
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Decide on a mission and theme
- Define a core philanthropic or progressive mission (e.g., a non-profit structure donating proceeds to a partner cause).
- Wrap committee topics around one overarching theme.
- Prioritize current, highly nuanced global issues over stale, recycled prompts.
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Create the logo
- Use a logo maker, AI (e.g. ChatGPT), or draw/design it yourself in Canva or Adobe Illustrator.
- Export a vector version (SVG or PDF) plus transparent PNGs for digital use.
- Test it on a placard, certificate, and ID badge mock-up before signing off.